{"id":3980,"date":"2025-02-21T06:10:51","date_gmt":"2025-02-21T06:10:51","guid":{"rendered":"https:\/\/mwolstein.com\/?post_type=portfolio&p=3980"},"modified":"2026-07-16T03:11:18","modified_gmt":"2026-07-16T03:11:18","slug":"elementor-3980","status":"publish","type":"portfolio","link":"https:\/\/mwolstein.com\/?portfolio=elementor-3980","title":{"rendered":"Genuine Parts Company"},"content":{"rendered":"\t\t
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UX Designer & QA Tester<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Role<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t
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Automotive & Logistics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Industry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t
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2018-2021
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Timeline<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t
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Mobile\/Android & iOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Platform<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t
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The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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NAPA Auto Parts needed to bridge the gap between traditional auto parts retail and the growing consumer expectation for on-demand delivery. The challenge was twofold \u2014 designing a customer-facing delivery experience that felt as seamless as any consumer app, while simultaneously building the operational infrastructure to coordinate time-critical parts deliveries across a distributed network of stores and drivers using ride-sharing platforms like Lyft, Uber, and Postmates.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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My Role<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As UX Designer and QA Tester, I led both the design and quality assurance of NAPA’s on-demand delivery platform \u2014 one of the first integrations of its kind between a national auto parts retailer and third-party ride-sharing services. I coordinated a seven-person cross-functional team spanning design, sales operations, and inventory management, and directed the full QA testing initiative to ensure platform stability and reliability from launch through ongoing operations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t

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The Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014 Discover<\/strong><\/span>
The project required understanding two fundamentally different user groups \u2014 NAPA dispatchers managing outgoing orders under time pressure, and customers expecting a frictionless consumer delivery experience for an urgent, high-stakes purchase. I conducted usability testing and stakeholder interviews across both groups, mapping the full dispatch workflow from order placement through driver assignment, delivery, and confirmation. Key findings revealed significant friction in the handoff between NAPA’s internal order system and the ride-sharing dispatch layer \u2014 a gap that would become the central design challenge.<\/span><\/p>

\u2014 Define & Design<\/strong><\/span>
I applied a user-centered design approach across both the customer-facing and dispatcher-facing interfaces \u2014 ensuring that every design decision served the needs of the specific user at that moment in the flow. For dispatchers, the priority was speed and operational clarity \u2014 minimizing the steps required to assign, track, and confirm deliveries in real time. For customers, the priority was confidence and transparency \u2014 knowing exactly where their parts were and when they’d arrive. Both interfaces had to integrate seamlessly with three different ride-sharing platforms while maintaining a consistent NAPA brand experience.<\/span><\/p>

\u2014 Deliver & Measure<\/strong><\/span>
Designs were validated through a rigorous A\/B testing process that identified key pain points and opportunities for refinement \u2014 resulting in actionable design recommendations that optimized user flow and minimized friction across both dispatcher and customer experiences. Following launch, I led QA initiatives that identified and resolved critical defects, improving platform stability and service reliability. The system launched successfully across the greater Atlanta area and has since scaled to multiple cities \u2014 remaining in active operation to this day.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t

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The Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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7<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Person Cross-Function Team Lead<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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6+<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Years \u2014 System Still Running in Multiple Cities<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t
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3<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ride-Share Platforms Integrated<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Measurable<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Revenue, Efficiency & Satisfaction Improvements<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t
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In Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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