{"id":3980,"date":"2025-02-21T06:10:51","date_gmt":"2025-02-21T06:10:51","guid":{"rendered":"https:\/\/mwolstein.com\/?post_type=portfolio&#038;p=3980"},"modified":"2025-02-25T02:10:04","modified_gmt":"2025-02-25T02:10:04","slug":"elementor-3980","status":"publish","type":"portfolio","link":"https:\/\/mwolstein.com\/?portfolio=elementor-3980","title":{"rendered":"Genuine Parts Company"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3980\" class=\"elementor elementor-3980\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e41dd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e41dd4\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ea924d\" data-id=\"5ea924d\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8520626 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8520626\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bd9a7b\" data-id=\"8bd9a7b\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-479ccee elementor-widget elementor-widget-text-editor\" data-id=\"479ccee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A\/B Testing and UX Enhancements for Dispatch System<\/strong><br clear=\"none\" \/>At NAPA, I played a key role in leading the UX strategy and A\/B testing efforts for a groundbreaking dispatch system integrated with ride-share apps like Lyft, Uber, and Postmates. I was responsible for designing intuitive interfaces that improved the operational efficiency of dispatchers while enhancing the user experience for customers.\u00a0<span style=\"color: #000000;\">Through a rigorous A\/B testing process, I\u00a0<\/span>not only validated the design changes but also identified key pain points and opportunities for further refinement. This approach led to actionable design recommendations that optimized the user flow and minimized friction, ultimately driving better service delivery and customer satisfaction.<\/p><p><strong>User-Centered Design Process<\/strong><br clear=\"none\" \/>As a UX expert, I applied a user-centered design approach, working closely with multiple teams to understand user needs and translate them into actionable design solutions. I conducted user research, including usability testing and stakeholder interviews, to ensure that every aspect of the dispatch system was optimized for end-user success. This iterative process helped ensure that the system met the needs of diverse user groups, from ride-share drivers to NAPA\u2019s internal teams, fostering a more efficient and user-friendly solution.<\/p><p><strong>Impact and Scalability<\/strong><\/p><div>Though I left NAPA five years ago, the dispatch system I contributed to remains in operation, having successfully scaled to meet the demands of multiple cities. The system continues to enhance NAPA\u2019s logistics by integrating seamlessly with third-party platforms like ride-sharing apps, improving operational efficiency and driving a better customer experience in real-time. This ongoing success underscores the long-term impact of the design solutions I implemented, which continue to deliver value to the business.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1a6db elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"0c1a6db\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2021\/07\/gpc3.jpg\" alt=\"Step 1. Create the invoices.\" \/><figcaption class=\"elementor-image-carousel-caption\">Step 1. Create the invoices.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2021\/07\/gpc4.jpg\" alt=\"Step 2a. Choose the destination(s).\" \/><figcaption class=\"elementor-image-carousel-caption\">Step 2a. Choose the destination(s).<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2021\/07\/gpc2.jpg\" alt=\"Step 2b. If multiple stops, choose the ideal route.\" \/><figcaption class=\"elementor-image-carousel-caption\">Step 2b. If multiple stops, choose the ideal route.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2021\/07\/gpc5.jpg\" alt=\"Step 3a. Assign manifest to ride share.\" \/><figcaption class=\"elementor-image-carousel-caption\">Step 3a. Assign manifest to ride share.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2021\/07\/gpc7.jpg\" alt=\"Step 3b. Assign manifest to NAPA driver.\" \/><figcaption class=\"elementor-image-carousel-caption\">Step 3b. Assign manifest to NAPA driver.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2021\/07\/gpc1.jpg\" alt=\"Step 4. See route status in real time with GPS tracking.\" \/><figcaption class=\"elementor-image-carousel-caption\">Step 4. See route status in real time with GPS tracking.<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A\/B Testing and UX Enhancements for Dispatch SystemAt NAPA, I played a key role in leading the UX strategy and A\/B testing efforts for a groundbreaking dispatch system integrated with ride-share apps like Lyft, Uber, and Postmates. I was responsible for designing intuitive interfaces that improved the operational efficiency of dispatchers while enhancing the user [&hellip;]<\/p>\n","protected":false},"featured_media":3087,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_cat":[],"portfolio_skills":[],"class_list":["post-3980","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio\/3980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3980"}],"version-history":[{"count":11,"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio\/3980\/revisions"}],"predecessor-version":[{"id":4088,"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio\/3980\/revisions\/4088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/media\/3087"}],"wp:attachment":[{"href":"https:\/\/mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3980"}],"wp:term":[{"taxonomy":"portfolio_cat","embeddable":true,"href":"https:\/\/mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_cat&post=3980"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_skills&post=3980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}