{"id":4000,"date":"2025-02-21T06:52:50","date_gmt":"2025-02-21T06:52:50","guid":{"rendered":"https:\/\/mwolstein.com\/?post_type=portfolio&#038;p=4000"},"modified":"2026-07-16T03:10:27","modified_gmt":"2026-07-16T03:10:27","slug":"seat","status":"publish","type":"portfolio","link":"https:\/\/mwolstein.com\/?portfolio=seat","title":{"rendered":"sEAT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4000\" class=\"elementor elementor-4000\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1029ef2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1029ef2\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91ba9ce\" data-id=\"91ba9ce\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfb4105 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfb4105\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7517e3\" data-id=\"c7517e3\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ba142c section border-0 m-0 custom-counts-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ba142c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3d93aec mb-5 mb-lg-0\" data-id=\"3d93aec\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c311c12 elementor-widget elementor-widget-heading\" data-id=\"c311c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead UX Designer &amp; Developer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21eaa70 elementor-widget elementor-widget-heading\" data-id=\"21eaa70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Role<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d16f720 mb-5 mb-lg-0\" data-id=\"d16f720\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b3fada elementor-widget elementor-widget-heading\" data-id=\"4b3fada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entertainment\/ Venue Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-639a43c elementor-widget elementor-widget-heading\" data-id=\"639a43c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Industry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4764f6d mb-5 mb-md-0\" data-id=\"4764f6d\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3c3f72 elementor-widget elementor-widget-heading\" data-id=\"c3c3f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2012-2020\n <br>&nbsp; <br>&nbsp;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed35a1c elementor-widget elementor-widget-heading\" data-id=\"ed35a1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Timeline<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6b19100\" data-id=\"6b19100\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93e777a elementor-widget elementor-widget-heading\" data-id=\"93e777a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mobile\/iOS &amp; Android<br> &nbsp;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5ea39 elementor-widget elementor-widget-heading\" data-id=\"2e5ea39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Platform<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24f3b38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24f3b38\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75979b7\" data-id=\"75979b7\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91c06cb elementor-widget elementor-widget-spacer\" data-id=\"91c06cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<div class=\"porto-full-no-gap elementor-section elementor-top-section elementor-element elementor-element-3779b34 elementor-section-full_width m-b-xxl pb-5 image-gallery elementor-section-height-default elementor-section-height-default\" data-id=\"3779b34\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c27ece\" data-id=\"4c27ece\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-f3dec21 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f3dec21\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1acfcd4\" data-id=\"1acfcd4\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-610d498 elementor-widget elementor-widget-heading\" data-id=\"610d498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5450bb elementor-widget elementor-widget-text-editor\" data-id=\"e5450bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-size: 20px;\">Large venues like stadiums and arenas offer a fundamentally broken food and merchandise experience. Long lines, missed plays, and limited purchasing options leave fans frustrated and venues with significant unrealized revenue. The challenge was to design a seamless in-seat delivery experience that could handle the complexity of a large venue \u2014 variable seating configurations, high concurrent order volumes, dynamic pricing, and real-time delivery coordination \u2014 all through a consumer-facing mobile interface that had to be intuitive enough to use in the middle of a live event.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-360a01e elementor-widget elementor-widget-heading\" data-id=\"360a01e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Scope<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a9aa1c elementor-widget elementor-widget-text-editor\" data-id=\"8a9aa1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 20px;\">sEAT was designed and developed entirely by me \u2014 frontend GUI, backend CMS on Magento, dynamic pricing engine, and the full end-to-end user experience. This was a concept project that never reached market, but it represents one of the most technically and creatively ambitious projects in my portfolio \u2014 pushing the boundaries of mobile UX in high-traffic, high-pressure venue environments.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77bd256 elementor-widget elementor-widget-heading\" data-id=\"77bd256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My Role<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a321ccf elementor-widget elementor-widget-text-editor\" data-id=\"a321ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 20px;\">As the sole designer and developer, I owned every layer of this project \u2014 from concept and UX strategy through interaction design, visual design, frontend GUI development, and backend CMS implementation on Magento. I designed the complete user journey from service selection through order confirmation, built dynamic pricing and purchasing functionality, and created a system flexible enough to support multiple venue configurations and service types.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-492c3e0\" data-id=\"492c3e0\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c521814 elementor-widget elementor-widget-image\" data-id=\"c521814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"655\" height=\"368\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2025\/02\/appetize-stadium.png\" class=\"attachment-large size-large wp-image-7185\" alt=\"\" srcset=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2025\/02\/appetize-stadium.png 655w, https:\/\/mwolstein.com\/wp-content\/uploads\/2025\/02\/appetize-stadium-640x360.png 640w, https:\/\/mwolstein.com\/wp-content\/uploads\/2025\/02\/appetize-stadium-400x225.png 400w, https:\/\/mwolstein.com\/wp-content\/uploads\/2025\/02\/appetize-stadium-367x206.png 367w, https:\/\/mwolstein.com\/wp-content\/uploads\/2025\/02\/appetize-stadium-600x337.png 600w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c4c0b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c4c0b6\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34a405d\" data-id=\"34a405d\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4e0ff6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4e0ff6\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bf0e6ad\" data-id=\"bf0e6ad\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b87a650 elementor-widget elementor-widget-image\" data-id=\"b87a650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"638\" height=\"480\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2025\/02\/stadium-food.jpg\" class=\"attachment-large size-large wp-image-7184\" alt=\"\" srcset=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2025\/02\/stadium-food.jpg 638w, https:\/\/mwolstein.com\/wp-content\/uploads\/2025\/02\/stadium-food-463x348.jpg 463w, https:\/\/mwolstein.com\/wp-content\/uploads\/2025\/02\/stadium-food-400x300.jpg 400w, https:\/\/mwolstein.com\/wp-content\/uploads\/2025\/02\/stadium-food-367x276.jpg 367w, https:\/\/mwolstein.com\/wp-content\/uploads\/2025\/02\/stadium-food-600x451.jpg 600w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1b8db elementor-widget elementor-widget-image\" data-id=\"7a1b8db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2025\/02\/images.jpg\" class=\"attachment-large size-large wp-image-7186\" alt=\"\" srcset=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2025\/02\/images.jpg 400w, https:\/\/mwolstein.com\/wp-content\/uploads\/2025\/02\/images-367x459.jpg 367w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b897c1a\" data-id=\"b897c1a\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b25eea elementor-widget elementor-widget-heading\" data-id=\"8b25eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07162b0 elementor-widget elementor-widget-text-editor\" data-id=\"07162b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\"><span style=\"font-size: 20px;\"><strong>\u2014 Discover<\/strong><\/span><br \/><span style=\"font-size: 20px;\">With no direct precedent for in-seat stadium delivery at this scale, research started with the fan experience itself. I mapped the friction points in a typical stadium visit \u2014 concession lines averaging 15+ minutes, merchandise locations requiring fans to leave their seats, and no digital ordering option of any kind. I studied existing food delivery UX patterns from consumer apps and identified the key differences in a venue context: users are distracted by a live event, often ordering in groups, under time pressure between plays, and may have limited mobile connectivity in a packed stadium.&#8221;<\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal\"><span style=\"font-size: 20px;\"><strong>\u2014 Define &amp; Design<\/strong><\/span><br \/><span style=\"font-size: 20px;\">The design strategy centered on speed and simplicity \u2014 every flow needed to be completable in under 60 seconds without requiring the user&#8217;s full attention. I designed six core screens covering the full purchase journey: service type selection, personalized recommendations, product browsing, product detail, billing, and order confirmation. Dynamic pricing was integrated directly into the browsing experience rather than revealed at checkout \u2014 a deliberate UX decision to build trust and reduce abandonment. The backend CMS was built on Magento, customized to support multiple venue configurations, service zones, and real-time inventory management.<\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal\"><span style=\"font-size: 20px;\"><strong>\u2014 Deliver &amp; Measure<\/strong><\/span><br \/><span style=\"font-size: 20px;\">While sEAT was never brought to market, the project was completed to a fully functional prototype and design-ready state. All six core user flows were designed, documented, and validated for usability. The concept demonstrated that a seamless in-seat delivery experience was technically and experientially achievable \u2014 and the patterns developed here directly informed my later work on consumer-facing mobile UX.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b35ab90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b35ab90\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a50c100\" data-id=\"a50c100\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d29793 elementor-widget elementor-widget-spacer\" data-id=\"6d29793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f023c25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f023c25\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41420f3\" data-id=\"41420f3\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a251483 elementor-widget elementor-widget-heading\" data-id=\"a251483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a85da5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a85da5\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b6632b4\" data-id=\"b6632b4\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fe0ef7 elementor-widget elementor-widget-heading\" data-id=\"9fe0ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">6<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-016ce78 elementor-widget elementor-widget-heading\" data-id=\"016ce78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Core User Flows Designed<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f93c55 elementor-widget elementor-widget-heading\" data-id=\"9f93c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">1<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f7083 elementor-widget elementor-widget-heading\" data-id=\"58f7083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Fully Functional Prototype Delivered<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cf40eba\" data-id=\"cf40eba\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10a8dab elementor-widget elementor-widget-heading\" data-id=\"10a8dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">2<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f946af elementor-widget elementor-widget-heading\" data-id=\"0f946af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Platform Layers Built&nbsp;<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61b8adf elementor-widget elementor-widget-heading\" data-id=\"61b8adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">0<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfef667 elementor-widget elementor-widget-heading\" data-id=\"cfef667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Compromises on UX Execution<br>Despite Solo Execution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-dbe1b73 elementor-widget elementor-widget-heading\" data-id=\"dbe1b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d107cce elementor-widget elementor-widget-text-editor\" data-id=\"d107cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><span style=\"font-size: 20px;\"><strong>End-to-End Ownership:<\/strong> Sole designer and developer across frontend UX and backend CMS<\/span><\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><span style=\"font-size: 20px;\"><strong>Consumer-First Thinking:<\/strong> Designed for distracted, time-pressured users in a live event environment<\/span><\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><span style=\"font-size: 20px;\"><strong>Technical Depth:<\/strong> Built dynamic pricing, multi-venue configuration, and real-time inventory management into the platform<\/span><\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><span style=\"font-size: 20px;\"><strong>Concept to Prototype:<\/strong> Delivered a fully functional, design-ready prototype despite never reaching market \u2014 demonstrating initiative and follow-through on complex technical challenges<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e50027d\" data-id=\"e50027d\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3301595 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"3301595\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"sEAT carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/01_Home-2.jpg\" alt=\"01_Home\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/02_Advice-2.jpg\" alt=\"02_Advice\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/03_Products-2.jpg\" alt=\"03_Products\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/04_Product-Page-2.jpg\" alt=\"04_Product-Page\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/05_Billing-Details-1.jpg\" alt=\"05_Billing-Details\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/06_Confirm-Order-1.jpg\" alt=\"06_Confirm-Order\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8fd923 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8fd923\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdab7e9\" data-id=\"fdab7e9\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b134c9 elementor-widget elementor-widget-spacer\" data-id=\"3b134c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-019d9ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"019d9ac\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-29cbe8f\" data-id=\"29cbe8f\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-873aca5 elementor-widget elementor-widget-image\" data-id=\"873aca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro.jpg\" class=\"elementor-animation-float attachment-full size-full wp-image-6694\" alt=\"\" srcset=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro.jpg 1920w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro-1024x576.jpg 1024w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro-768x432.jpg 768w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro-1536x864.jpg 1536w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro-640x360.jpg 640w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro-400x225.jpg 400w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro-367x206.jpg 367w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro-600x338.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-decfe62 elementor-widget elementor-widget-porto_button\" data-id=\"decfe62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-sm btn-primary btn-modern\" href=\"https:\/\/mwolstein.com\/?portfolio=adp\"><span ><span style=\"display:block; text-align:left;\">ADP Vantage Redesign<\/span><span style=\"display:block; text-align:left; font-size:18px; font-weight:500;\">Enterprise UX<\/span><\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-687e74d\" data-id=\"687e74d\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d61cd7 elementor-widget elementor-widget-image\" data-id=\"9d61cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/floor-intro-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-6685\" alt=\"\" srcset=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/floor-intro-1024x576.jpg 1024w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/floor-intro-768x432.jpg 768w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/floor-intro-640x360.jpg 640w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/floor-intro-400x225.jpg 400w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/floor-intro-367x206.jpg 367w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/floor-intro-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c9323 elementor-widget elementor-widget-porto_button\" data-id=\"81c9323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-sm btn-primary btn-modern\" href=\"https:\/\/mwolstein.com\/?portfolio=simplefloors\"><span ><span style=\"display:block; text-align:left;\">simpleFLOORS E-Commerce<\/span><span style=\"display:block; text-align:left; font-size:18px; font-weight:500;\">E-Commerce<\/span><\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1e241fe\" data-id=\"1e241fe\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb535c1 elementor-widget elementor-widget-image\" data-id=\"bb535c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"463\" height=\"348\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-mobile-intro-463x348.jpg\" class=\"elementor-animation-float attachment-blog-medium size-blog-medium wp-image-6674\" alt=\"\" srcset=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-mobile-intro-463x348.jpg 463w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-mobile-intro-400x300.jpg 400w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ffa6a elementor-widget elementor-widget-porto_button\" data-id=\"33ffa6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-sm btn-primary btn-modern\" href=\"https:\/\/mwolstein.com\/?portfolio=fortna-mobile\"><span ><span style=\"display:block; text-align:left;\">Fortna Manual\/Mobile<\/span><span style=\"display:block; text-align:left; font-size:18px; font-weight:500;\">Mobile UX<\/span><\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-74ecddb\" data-id=\"74ecddb\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5a04cc elementor-widget elementor-widget-image\" data-id=\"d5a04cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/zebra-intro-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-6679\" alt=\"\" srcset=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/zebra-intro-1024x576.jpg 1024w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/zebra-intro-768x432.jpg 768w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/zebra-intro-640x360.jpg 640w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/zebra-intro-400x225.jpg 400w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/zebra-intro-367x206.jpg 367w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/zebra-intro-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402871b elementor-widget elementor-widget-porto_button\" data-id=\"402871b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-sm btn-primary btn-modern\" href=\"https:\/\/mwolstein.com\/?portfolio=zebra-technologies\"><span ><span style=\"display:block; text-align:left;\">Zebra Technologies<\/span><span style=\"display:block; text-align:left; font-size:18px; font-weight:500;\">Enterprise UX<\/span><\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-025de6f\" data-id=\"025de6f\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddee5a4 elementor-widget elementor-widget-image\" data-id=\"ddee5a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/napa-intro-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-6675\" alt=\"\" srcset=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/napa-intro-1024x576.jpg 1024w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/napa-intro-768x432.jpg 768w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/napa-intro-640x360.jpg 640w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/napa-intro-400x225.jpg 400w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/napa-intro-367x206.jpg 367w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/napa-intro-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6087768 elementor-widget elementor-widget-porto_button\" data-id=\"6087768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-sm btn-primary btn-modern\" href=\"https:\/\/mwolstein.com\/?portfolio=elementor-3980\"><span ><span style=\"display:block; text-align:left;\">NAPA On-Demand Delivery<\/span><span style=\"display:block; text-align:left; font-size:18px; font-weight:500;\">Product UX<\/span><\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-a28b875\" data-id=\"a28b875\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd78ffc elementor-widget elementor-widget-image\" data-id=\"fd78ffc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-intro-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-6673\" alt=\"\" srcset=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-intro-1024x576.jpg 1024w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-intro-768x432.jpg 768w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-intro-640x360.jpg 640w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-intro-400x225.jpg 400w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-intro-367x206.jpg 367w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-intro-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2bc34f elementor-widget elementor-widget-porto_button\" data-id=\"c2bc34f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-sm btn-primary btn-modern\" href=\"https:\/\/mwolstein.com\/?portfolio=fortna\"><span ><span style=\"display:block; text-align:left;\">Fortna WES\/WCS Redesign<\/span><span style=\"display:block; text-align:left; font-size:18px; font-weight:500;\">Enterprise UX<\/span><\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a296b63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a296b63\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e86728d\" data-id=\"e86728d\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lead UX Designer &amp; Developer Role Entertainment\/ Venue Management Industry 2012-2020 &nbsp; &nbsp; Timeline Mobile\/iOS &amp; Android &nbsp; Platform The Challenge Large venues like stadiums and arenas offer a fundamentally broken food and merchandise experience. Long lines, missed plays, and limited purchasing options leave fans frustrated and venues with significant unrealized revenue. The challenge was [&hellip;]<\/p>\n","protected":false},"featured_media":6681,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_cat":[599],"portfolio_skills":[],"class_list":["post-4000","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_cat-mobile"],"acf":[],"_links":{"self":[{"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio\/4000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4000"}],"version-history":[{"count":28,"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio\/4000\/revisions"}],"predecessor-version":[{"id":7219,"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio\/4000\/revisions\/7219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/media\/6681"}],"wp:attachment":[{"href":"https:\/\/mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4000"}],"wp:term":[{"taxonomy":"portfolio_cat","embeddable":true,"href":"https:\/\/mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_cat&post=4000"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_skills&post=4000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}