{"id":4005,"date":"2025-02-21T07:04:51","date_gmt":"2025-02-21T07:04:51","guid":{"rendered":"https:\/\/mwolstein.com\/?post_type=portfolio&#038;p=4005"},"modified":"2026-07-16T03:10:51","modified_gmt":"2026-07-16T03:10:51","slug":"simplefloors","status":"publish","type":"portfolio","link":"https:\/\/mwolstein.com\/?portfolio=simplefloors","title":{"rendered":"simpleFLOORS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4005\" class=\"elementor elementor-4005\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3cec02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3cec02\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25666bd\" data-id=\"25666bd\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd14eed elementor-widget elementor-widget-spacer\" data-id=\"dd14eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0d6c48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0d6c48\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd82290\" data-id=\"dd82290\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-d30b584 section border-0 m-0 custom-counts-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d30b584\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-92991e3 mb-5 mb-lg-0\" data-id=\"92991e3\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf988a0 elementor-widget elementor-widget-heading\" data-id=\"bf988a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UX Designer\/Project Marketing Manager<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-077a024 elementor-widget elementor-widget-heading\" data-id=\"077a024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Role<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-af8b990 mb-5 mb-lg-0\" data-id=\"af8b990\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc44ea1 elementor-widget elementor-widget-heading\" data-id=\"bc44ea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-Commerce\/Retail <br>&amp;nbsp<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476fa07 elementor-widget elementor-widget-heading\" data-id=\"476fa07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Industry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-768203c mb-5 mb-md-0\" data-id=\"768203c\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f759bc4 elementor-widget elementor-widget-heading\" data-id=\"f759bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2012-2014 <br>&nbsp;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711d102 elementor-widget elementor-widget-heading\" data-id=\"711d102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Timeline<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5b50f3b\" data-id=\"5b50f3b\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4099d03 elementor-widget elementor-widget-heading\" data-id=\"4099d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desktop\/Web <br>&nbsp;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b65e496 elementor-widget elementor-widget-heading\" data-id=\"b65e496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Platform<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20e2782 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20e2782\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-58f11f8\" data-id=\"58f11f8\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40609c0 elementor-widget elementor-widget-image\" data-id=\"40609c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"595\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/Solid-Hardwood-Flooring-700x595.png\" class=\"attachment-portfolio-full size-portfolio-full wp-image-6154\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ee8d87f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee8d87f\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-523dc8f\" data-id=\"523dc8f\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1887273\" data-id=\"1887273\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-e07bd35 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e07bd35\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-05ded08\" data-id=\"05ded08\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38480c1 elementor-widget elementor-widget-heading\" data-id=\"38480c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e29be elementor-widget elementor-widget-text-editor\" data-id=\"61e29be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 20px;\">SimpleFLOORS was operating with a fragmented, underperforming e-commerce presence that failed to communicate the premium quality of their product. The existing platform lacked intuitive navigation, optimized product pages, and a streamlined customer journey; resulting in high drop-off rates and missed revenue opportunities across multiple store locations nationwide<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f9da0 elementor-widget elementor-widget-heading\" data-id=\"31f9da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My Role<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2f8f8 elementor-widget elementor-widget-text-editor\" data-id=\"5b2f8f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 20px;\">As Marketing Project Manager and UX Designer, I led the end-to-end redesign and launch of SimpleFLOORS&#8217; multi-store e-commerce platform. My responsibilities spanned UX strategy, information architecture, product page optimization, customer journey mapping, digital marketing, SEO, product photography, and campaign management \u2014 owning the full experience from discovery through post-launch growth.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2023ecb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2023ecb\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf7c6f7\" data-id=\"cf7c6f7\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9916142 elementor-widget elementor-widget-text-editor\" data-id=\"9916142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\"><span style=\"font-size: 30px;\"><strong>THE PROCESS<\/strong><\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal\"><span style=\"font-size: 20px;\"><strong>Discover<\/strong><\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal\"><span style=\"font-size: 20px;\">I began with a comprehensive audit of the existing platform \u2014 analyzing site analytics, customer drop-off points, product page performance, and competitor positioning. Key findings revealed that customers were struggling to visualize flooring products in their own spaces, product pages lacked sufficient detail and imagery to drive purchase confidence, and the checkout process created unnecessary friction. I also conducted customer interviews to understand the purchase decision journey for a high-consideration product like flooring \u2014 where tactile experience is traditionally expected but had to be replicated digitally.<\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal\"><span style=\"font-size: 20px;\"><strong>Define &amp; Design<\/strong><\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal\"><span style=\"font-size: 20px;\">Using research findings to inform the redesign strategy, I restructured the information architecture to support a multi-store model, redesigned product pages with richer imagery and specification detail, and optimized the customer journey from discovery through checkout. I managed all product photography to ensure consistent, high-quality visual representation across the catalog. SEO strategy was integrated from the ground up amd building organic discoverability into the platform architecture rather than treating it as an afterthought.<\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal\"><span style=\"font-size: 20px;\"><strong>Deliver &amp; Measure<\/strong><\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal\"><span style=\"font-size: 20px;\">The redesigned platform launched across all SimpleFLOORS locations. Post-launch performance was tracked across conversion rates, organic traffic, and online sales revenue. The results validated the design strategy comprehensively \u2014 with sustained growth across all key metrics driven by the combination of improved UX, richer product content, and integrated SEO.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef03818 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef03818\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd4c430\" data-id=\"dd4c430\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abfb257 elementor-widget elementor-widget-spacer\" data-id=\"abfb257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a322ce4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a322ce4\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ded2d26\" data-id=\"ded2d26\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-b5344d0 section border-0 m-0 custom-counts-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5344d0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5a24def mb-5 mb-lg-0\" data-id=\"5a24def\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddaa0d6 elementor-widget elementor-widget-heading\" data-id=\"ddaa0d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">350%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d37771 elementor-widget elementor-widget-heading\" data-id=\"0d37771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increase in Online Sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-517457c mb-5 mb-lg-0\" data-id=\"517457c\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72a012b elementor-widget elementor-widget-heading\" data-id=\"72a012b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Multi-Store<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0b27a9 elementor-widget elementor-widget-heading\" data-id=\"f0b27a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">E-Commerce Platform Launched<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c6b037a mb-5 mb-md-0\" data-id=\"c6b037a\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94b7a57 elementor-widget elementor-widget-heading\" data-id=\"94b7a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nationwide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99ea7e6 elementor-widget elementor-widget-heading\" data-id=\"99ea7e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Campaign Reach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-f8d5fea\" data-id=\"f8d5fea\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-544bb3f elementor-widget elementor-widget-heading\" data-id=\"544bb3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Full Ownership<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab4b6c9 elementor-widget elementor-widget-heading\" data-id=\"ab4b6c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UX, Photography, SEO &amp; Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf1bee0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf1bee0\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c5e464\" data-id=\"2c5e464\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b34100 elementor-widget elementor-widget-spacer\" data-id=\"6b34100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a0fabc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a0fabc\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30a2849\" data-id=\"30a2849\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81315ca elementor-widget elementor-widget-heading\" data-id=\"81315ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b53e3 elementor-widget elementor-widget-text-editor\" data-id=\"36b53e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-start=\"1018\" data-end=\"1520\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><span style=\"font-size: 20px;\"><strong>350% Sales Growth:<\/strong> Complete platform redesign drove sustained revenue growth across all store locations<\/span><\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><span style=\"font-size: 20px;\"><strong>Multi-Store Architecture:<\/strong> Designed and launched a complex platform supporting multiple locations under one cohesive experience<\/span><\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><span style=\"font-size: 20px;\"><strong>SEO-Integrated Design:<\/strong> Built organic discoverability into the platform from the ground up, driving sustained traffic growth<\/span><\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><span style=\"font-size: 20px;\"><strong>End-to-End Ownership:<\/strong> Managed UX, photography, digital marketing, and campaign execution as a single point of accountability<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-917d433 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"917d433\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-accc57e\" data-id=\"accc57e\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc07a9a elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"bc07a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/wireframe1-1-1024x587.png\" alt=\"wireframe1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/wireframe2-1-1024x587.png\" alt=\"Hi-Fi mockup\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/wireframe3-1-1024x587.png\" alt=\"final website\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fac45b8\" data-id=\"fac45b8\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a8e529 elementor-widget elementor-widget-text-editor\" data-id=\"2a8e529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 20px;\">This project was built from the ground up \u2014 entirely. I architected and implemented the backend CMS, the inventory management system, and the full frontend e-commerce experience on the Magento platform. Every line of the customer journey, every product page, every store view across multiple US and Canadian locations was designed and built by me. I also created all physical media used across those locations \u2014 product photography, room scene compositing, print collateral, and digital campaign assets \u2014 serving as the sole creative and technical lead from concept through nationwide deployment.<\/span><\/p><p><span style=\"font-size: 20px;\">Fast-forward today, over twelve years ago and they&#8217;re still using my designs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7502f49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7502f49\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fbe04f\" data-id=\"7fbe04f\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f3efc3 elementor-widget elementor-widget-spacer\" data-id=\"2f3efc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ae7c41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ae7c41\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8490a6f\" data-id=\"8490a6f\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8b164 elementor-widget elementor-widget-heading\" data-id=\"7a8b164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Photo Manipulations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a10a5 elementor-widget elementor-widget-text-editor\" data-id=\"78a10a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 20px;\">A key differentiator for SimpleFLOORS was helping customers visualize premium flooring in their own spaces before purchasing. I developed a full photo manipulation workflow \u2014 from raw product photography through perspective correction, lighting, shadow creation, and final room scene compositing. Below is the step-by-step process and a few finished images I created.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34fd651 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"34fd651\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/Sunstone_Flat_2-640x480.jpg\" alt=\"Sunstone_Flat_2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/big-floor-cropped-1-640x480.jpg\" alt=\"big-floor-cropped\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/perspective-1-1-640x480.jpg\" alt=\"perspective-1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/Incomplete-640x480.jpg\" alt=\"Incomplete\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/Perspective-1-640x480.jpg\" alt=\"Perspective-1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/Lighting-640x480.jpg\" alt=\"Lighting\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/Shadow-768x522-1-640x480.jpg\" alt=\"Shadow-768x522\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/Highlight-640x480.jpg\" alt=\"Highlight\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f0aaf elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"70f0aaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/RoomScene-tumbleweed-floor-640x480.jpg\" alt=\"RoomScene-tumbleweed-floor\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/RoomScene-Golden-Saddle-Room-640x480.jpg\" alt=\"RoomScene-Golden-Saddle-Room\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/RoomScene-Sunstone-Room-640x480.jpg\" alt=\"RoomScene-Sunstone-Room\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/Antiguo-room-scene-640x480.jpg\" alt=\"Antiguo-room-scene\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/roomsceneBrazilianIpeFrenchBleed-640x480.jpg\" alt=\"roomsceneBrazilianIpeFrenchBleed\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02f1ef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02f1ef9\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-bfe08e7\" data-id=\"bfe08e7\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd8a65f elementor-widget elementor-widget-image\" data-id=\"cd8a65f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro.jpg\" class=\"elementor-animation-float attachment-full size-full wp-image-6694\" alt=\"\" srcset=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro.jpg 1920w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro-1024x576.jpg 1024w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro-768x432.jpg 768w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro-1536x864.jpg 1536w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro-640x360.jpg 640w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro-400x225.jpg 400w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro-367x206.jpg 367w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/adp-intro-600x338.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a12210 elementor-widget elementor-widget-porto_button\" data-id=\"8a12210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-sm btn-primary btn-modern\" href=\"https:\/\/mwolstein.com\/?portfolio=adp\"><span ><span style=\"display:block; text-align:left;\">ADP Vantage Redesign<\/span><span style=\"display:block; text-align:left; font-size:18px; font-weight:500;\">Enterprise UX<\/span><\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-8ce4d8a\" data-id=\"8ce4d8a\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f923040 elementor-widget elementor-widget-image\" data-id=\"f923040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/floor-intro-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-6685\" alt=\"\" srcset=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/floor-intro-1024x576.jpg 1024w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/floor-intro-768x432.jpg 768w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/floor-intro-640x360.jpg 640w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/floor-intro-400x225.jpg 400w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/floor-intro-367x206.jpg 367w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/floor-intro-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d78bf elementor-widget elementor-widget-porto_button\" data-id=\"68d78bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-sm btn-primary btn-modern\" href=\"https:\/\/mwolstein.com\/?portfolio=simplefloors\"><span ><span style=\"display:block; text-align:left;\">simpleFLOORS E-Commerce<\/span><span style=\"display:block; text-align:left; font-size:18px; font-weight:500;\">E-Commerce<\/span><\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-d698b14\" data-id=\"d698b14\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f64e06 elementor-widget elementor-widget-image\" data-id=\"7f64e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/sEAT-intro-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-6681\" alt=\"\" srcset=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/sEAT-intro-1024x576.jpg 1024w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/sEAT-intro-768x432.jpg 768w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/sEAT-intro-640x360.jpg 640w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/sEAT-intro-400x225.jpg 400w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/sEAT-intro-367x206.jpg 367w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/sEAT-intro-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9652062 elementor-widget elementor-widget-porto_button\" data-id=\"9652062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-sm btn-primary btn-modern\" href=\"https:\/\/mwolstein.com\/?portfolio=seat\"><span ><span style=\"display:block; text-align:left;\">sEAT Stadium Delivery App<\/span><span style=\"display:block; text-align:left; font-size:18px; font-weight:500;\">Mobile UX<\/span><\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-a38f332\" data-id=\"a38f332\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfb68a8 elementor-widget elementor-widget-image\" data-id=\"cfb68a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/zebra-intro-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-6679\" alt=\"\" srcset=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/zebra-intro-1024x576.jpg 1024w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/zebra-intro-768x432.jpg 768w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/zebra-intro-640x360.jpg 640w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/zebra-intro-400x225.jpg 400w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/zebra-intro-367x206.jpg 367w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/zebra-intro-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a697290 elementor-widget elementor-widget-porto_button\" data-id=\"a697290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-sm btn-primary btn-modern\" href=\"https:\/\/mwolstein.com\/?portfolio=zebra-technologies\"><span ><span style=\"display:block; text-align:left;\">Zebra Technologies<\/span><span style=\"display:block; text-align:left; font-size:18px; font-weight:500;\">Enterprise UX<\/span><\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4bfe88f\" data-id=\"4bfe88f\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-729515b elementor-widget elementor-widget-image\" data-id=\"729515b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/napa-intro-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-6675\" alt=\"\" srcset=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/napa-intro-1024x576.jpg 1024w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/napa-intro-768x432.jpg 768w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/napa-intro-640x360.jpg 640w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/napa-intro-400x225.jpg 400w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/napa-intro-367x206.jpg 367w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/napa-intro-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1749ca1 elementor-widget elementor-widget-porto_button\" data-id=\"1749ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-sm btn-primary btn-modern\" href=\"https:\/\/mwolstein.com\/?portfolio=elementor-3980\"><span ><span style=\"display:block; text-align:left;\">NAPA On-Demand Delivery<\/span><span style=\"display:block; text-align:left; font-size:18px; font-weight:500;\">Product UX<\/span><\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-f3db156\" data-id=\"f3db156\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a50ee24 elementor-widget elementor-widget-image\" data-id=\"a50ee24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-mobile-intro-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-6674\" alt=\"\" srcset=\"https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-mobile-intro-1024x576.jpg 1024w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-mobile-intro-768x432.jpg 768w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-mobile-intro-640x360.jpg 640w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-mobile-intro-400x225.jpg 400w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-mobile-intro-367x206.jpg 367w, https:\/\/mwolstein.com\/wp-content\/uploads\/2026\/06\/fortna-mobile-intro-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a9befb elementor-widget elementor-widget-porto_button\" data-id=\"8a9befb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"porto_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-sm btn-primary btn-modern\" href=\"https:\/\/mwolstein.com\/?portfolio=fortna-mobile\"><span ><span style=\"display:block; text-align:left;\">Fortna Manual\/Mobile<\/span><span style=\"display:block; text-align:left; font-size:18px; font-weight:500;\">Mobile UX<\/span><\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ffd55c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ffd55c\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42bb0d2\" data-id=\"42bb0d2\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>UX Designer\/Project Marketing Manager Role E-Commerce\/Retail &amp;nbsp Industry 2012-2014 &nbsp; Timeline Desktop\/Web &nbsp; Platform The Challenge SimpleFLOORS was operating with a fragmented, underperforming e-commerce presence that failed to communicate the premium quality of their product. The existing platform lacked intuitive navigation, optimized product pages, and a streamlined customer journey; resulting in high drop-off rates and [&hellip;]<\/p>\n","protected":false},"featured_media":6685,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_cat":[604],"portfolio_skills":[],"class_list":["post-4005","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_cat-e-commerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio\/4005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4005"}],"version-history":[{"count":56,"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio\/4005\/revisions"}],"predecessor-version":[{"id":7295,"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio\/4005\/revisions\/7295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mwolstein.com\/index.php?rest_route=\/wp\/v2\/media\/6685"}],"wp:attachment":[{"href":"https:\/\/mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4005"}],"wp:term":[{"taxonomy":"portfolio_cat","embeddable":true,"href":"https:\/\/mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_cat&post=4005"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_skills&post=4005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}