What I Do

What I Do

I bring strategic UX leadership across the full product lifecycle — from research and discovery through design, delivery, and measurement. Here's how I work.

UX Leadership & Strategy

From aligning executive stakeholders to scaling design teams, I bring structure and vision to complex organizations. I've led cross-functional teams across enterprise environments, defining design systems, processes, and roadmaps that deliver measurable business impact.

Experience Design & Research

I design with data, not assumptions. Through user research, A/B testing, and heuristic evaluation, I translate complex workflows into intuitive, human-centered experiences — from warehouse execution systems handling millions of transactions to e-commerce platforms driving revenue growth.

Design Operations & Process

Efficient design organizations don't happen by accident. I build the infrastructure behind great UX — design systems, Agile workflows, tooling standards, and cross-team processes that help teams move faster without sacrificing quality.

What This Looks Like in Practice

Industries I've Worked In

Logistics & Supply Chain

E-Commerce

Automotive

Telecommunications

Enterprise SaaS

Healthcare

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YEARS OF EXPERIENCE
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Screen Reduction at Fortna
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TEAM MEMBERS LED
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E-Commerce Sales Growth

SOLUTIONS

COMMON QUESTIONS

Frequent Questions

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I don't just design, I build conditions for great design to happen.

That means leading teams, defining strategy, running research, building systems, and staying close enough to the craft to know when something isn't working.

I've led UX across logistics and supply chain, e-commerce, automotive, telecommunications, and enterprise SaaS. That breadth means I adapt quickly to new domains and bring cross-industry perspective to every engagement.

I follow a Discover → Define & Design → Deliver & Measure framework. Every project starts with deep research and stakeholder alignment, moves through iterative design and validation, and ends with measurable outcomes — not just shipped screens.

I've led teams ranging from small embedded UX pairs to cross-functional groups of 30+, including designers, researchers, and QA. I'm equally comfortable building a practice from scratch or scaling an existing one.

I'm based in the Atlanta area and open to remote and hybrid opportunities. I've collaborated effectively with distributed teams across multiple time zones throughout my career.

I'm pursuing Director and Senior Manager roles where I can combine strategic leadership with hands-on design thinking to drive meaningful business outcomes.