simpleFLOORS

 
 
 
Portfolio Description
  • 0
  • February 21, 2025

Custom E-Commerce Platform for Seamless User Experience
I led the design and development of a custom, responsive e-commerce website for simpleFLOORS, built on the Magento platform. The website featured multiple store views, an automatic address look-up feature using IP geolocation, and a streamlined user interface across all devices. This end-to-end solution involved creating high-quality product images, designing a seamless user experience, and developing essential backend functionality to support the site’s dynamic nature.

This was the rapid prototype chosen.
Then the high-fidelity prototype for final approval.
The final website

Photo Manipulation: Creating Realistic Visual Experiences
As the lead for product photography and photo manipulation, I ensured that all product images were visually compelling and aligned with the brand’s vision. By using advanced photo-editing techniques, I integrated products into realistic environments, enhancing the online shopping experience. This process not only showcased the products but also helped customers visualize how the items would fit into their own spaces.

Step 1. Setup a temporary studio in the warehouse for product photography.
Step 1. Setup a temporary studio in the warehouse for product photography.
Step 2. Modify and multiply the floor sample to create a large swatch.
Step 2. Modify and multiply the floor sample to create a large swatch.
Step 3. Find a stock room or, as seen here, start with a blank room and add the room accessories. Finding the perspective point was crucial.
Step 3. Find a stock room or, as seen here, start with a blank room and add the room accessories. Finding the perspective point was crucial.
Step 4. Add the floor swatch.
Step 4. Add the floor swatch.
Step 5. Find the correct light temperature and add shadows.
Step 5. Find the correct light temperature and add shadows.
Step 6. Add slight reflections from the room objects.
Step 6. Add slight reflections from the room objects.

Finished Photographs
These are just a few examples of my finished manipulations.

RoomScene-Golden-Saddle-Room
RoomScene-tumbleweed-floor
RoomScene-Old-World-Chisel-Golden-Topaz
roomsceneBrazilianIpeFrenchBleed
Antiguo-room-scene
RoomScene-Sunstone-Room

How Can I help?

Let's Talk!